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Couture Comes Of Age Through Millennials And Digital Fashion Online

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Gone were the days when a whole generation followed the same fashion trend even when the clothes didn’t fit or drape well on a certain body type. Now, the younger generation treats these current fashion trends as nothing more than creative suggestions from the so-called fashion authorities. In reality, the adolescents and young adults that comprise the Millennials intuitively sense what works for them when mixing up different styles and matching the colors. This independence of thought appears most frequently in personal style blogs and social media sites where these lovers of fashion meet online to exchange ideas.

Hipsters and Fashion Iconoclasts Among Millennials

Widely known as early adopters of emerging trends, Millennials have built a reputation as proverbial iconoclasts – people who deviate from the conventional trappings of modern society. As a subset of this generation, hipsters make a point of wearing vintage clothing, which they picked up in flea markets, yard sales, and thrift stores. A guiding philosophy of hipster fashion is to focus on simplicity of style and personal comfort without overspending. Thus, they make their fashion choices based on the types of fabric used (feel) and the right cut (fit). When anticipating cold weather, for instance, hipsters seek the soft warmth of layering a sheepskin jacket on top of a wool-knit jumper.

Like the Hipster’s rejection of mainstream culture, iconoclasts like the avant-garde fashion mogul Stella McCartney – a Millennial herself – have made the decision to totally reject the use of animal by-products, such as leather or fur, in fashion design. Stella was also one of the few designers who designed a collection of eco-friendly clothes from recycled fabric and low-impact dyes.

Making the Move Towards Digital Fashion Online

In what was labeled as the first-ever event of its kind, Singapore’s Digital Fashion Week live-streamed each designer’s Spring/Summer collection straight from the runway. Backstage interviews with the designers and models in the dressing rooms were posted online. Fans of Asia’s top designers were given front-row access and a backstage pass to a virtual fashion show where they could pre-order the outfits they liked as they watched the models strut and sway down the catwalk.

Organizers of Mercedes Benz Fashion Week Australia this March 2013 have announced their plans for a similar setup where anyone with Internet access through a desktop, tablet, or smartphone can watch the events as they happen. Most likely, online viewers also get the chance to purchase the outfits they like as soon as these appeared on the runway. Clothing firms not only expand their market reach for their top brands in pret-a-porter apparel and high-end clothing line, they also eliminate the middle men, such as those retail stores that carry multiple brands and sell the merchandise at a profit, which certainly raises the actual prices of the items.

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